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Thread: Detroit radio station rankings

  1. #1

    Detroit radio station rankings

    WMXD tops radio ratings
    Syndicated Steve Harvey leads charge

    October 18, 2006

    Clear Channel-owned WMXD-FM, led by syndicated morning star Steve Harvey and syndicated afternoon personality Michael Baisden, again assumed the overall Detroit radio listenership throne Tuesday in the quarterly Arbitron ratings report.

    Comic Harvey is posing the biggest threat ever to WRIF-FM morning kings Drew Lane and Mike Clark. Among all listeners 12 and older, Harvey scored a 9.4, up a rousing 3.1 points from the past quarter. The rough-talking Lane and Clark, scored an 8.0. In the advertiser-important age 25-54 category, Harvey moved to the No. 2 slot with a 10.8 mark, trailing only WRIF's 11.7 score -- which was down from a 13.9 the previous quarter.

    Harvey's radio ascendance is one of the quickest in Detroit radio history. He replaced Tom Joyner (who moved to Radio One's WDTK-FM) in September '05. He vanquished Joyner in the ratings and now becomes the first syndicated show in the modern radio era to lead the morning race among all listeners.

    Baisden is No. 1 among all listeners in the 3-7 p.m. weekday time slot with a 5.8, besting WKQI's Beau (5.4). In the 25-54 race, Baisden beat WKRK talkers Deminski & Doyle 6.8 to 5.3.

    The other big story was not unexpected: Last quarter's No. 1 station, country WYCD-FM, tumbled to 10th place as more of its audience was siphoned off by new country station WDTW. WDTW moved upward from a 1.9% slice of the audience last summer as a rock hits station to a 2.7 mark as a country player.

    Earlier this year, Clear Channel-owned WDTW tried a classic ploy: splitting the listenership of a ratings leader with a monopoly format. It mimics the WMGC move to get Jim Harper five years ago to split WNIC's soft rock audience -- then No. 1 in ratings and ad revenue.

    Tiger play-by-play carrier WXYT scored a 6.3 mark from 7 p.m.-midnight weekdays to help the sports talk station stay in the top 20 overall for two consecutive quarters -- something it has rarely done since it went whole hog for sports talk and play. Its CBS-owned sister, all-news WWJ-AM, slid to a tie for seventh among all listeners. That's its poorest ranking in the past five quarters.

    Other morning stars among all listeners, following Drew & Mike: WJR's Paul W. Smith, with 7.2% of Detroit's ears; WWJ's Jasina & Donovan, with a 6.8: WOMC's Dick Purtan, with a 5.0; and WMGC's Jim Harper, with a 4.8. Morning hierarchy in the 25-54 group, after Drew & Mike and Harvey: WWJ's Jasina & Donovan, with a 5.3; WKQI's Mojo in the Morning, with a 5.0; and Harper, with a 4.9.

    JOHN SMYNTEK can be reached at 313-222-5169 and jsmyntek@freepress.com.
    1 WMXD 92.3 R&B 6.4 +1.3
    2 WJR 760 News/talk 5.3 +0.4
    3 WJLB 97.9 Urban 5.2 N/C
    4 WKQI 95.5 Hits 5.0 +0.3
    5 WRIF 101.1 Rock 4.8 -0.2
    6 WOMC 104.3 '60s, '70s,'80s 4.6 -0.2
    7 WVMV 98.7 Smooth jazz 4.3 +0.1
    7 WWJ 950 All news 4.3 -0.3
    9 WDMK 105.9 R&B 3.8 -0.1
    10 WYCD 99.5 Country 3.6 -1.6
    11 WMGC 105.1 Soft rock 3.5 +0.2
    12 WNIC 100.3 Soft rock 3.4 -0.3
    13 WCSX 94.7 Classic rock 3.3 +0.1
    14 CIMX 88.7 Alt. rock 3.0 +0.4
    14 WHTD 102.7 Urban 3.0 N/C
    16 WDTW 106.7 Country 2.7 +0.8
    17 WDVD 96.3 Modern hits 2.5 -0.1
    17 WDRQ 93.1 Everything 2.5 -0.1
    19 WXYT 1270 Sports talk 1.9 +0.1
    20 WKRK 97.1 Local talk 1.9 -0.1

    looks like 1130AM WDFN didn't make the top 20?

  2. #2
    NOT TO BE FUCKED WITH Uncle Mxy's Avatar
    Join Date
    Apr 2006
    WDET currently has a 1.6 share. The public station ratings aren't calculated by Arbitron (and aren't calculated at the same time as Arbitron), so they wouldn't show up even when they were in the top 20.

  3. #3
    Is that up or down since their switch to Michigan Radio South-East format?

  4. #4
    NOT TO BE FUCKED WITH Uncle Mxy's Avatar
    Join Date
    Apr 2006
    It's reportedly up, but only by a little bit. AFAICT, it's all been downhill since Caryn Mathes fucked things up a couple years ago when it was at a 2.0 share.

    If I want talk, I'll take WUOM over WDET. Tamar Charney's voice... ahhh...

  5. #5
    Yeah that's what I listen to as well. Mostly because I work out there and have since before DET switched. I've got a buddy who used to work (actually volunteer) there. He was one of the many unhappy with the change.

  6. #6

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